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In Hunan Province, the first batch of Zhangshu Port pepper seedlings of more than 200 yuan per jin is called "Hermes pepper", which is well-known. But we want consumers outside Hunan to know about it." Xia Yuzhi, a farmer in Zhangshu Town, Xiangyin County, Hunan Province, finally saw that his peppers were available in Jingdong Seven Fresh Food supermarket in 618, and consumers in Guangdong could buy Zhangshu Port peppers online and offline. After giving up Beibei pumpkin, Xia Yuzhi, who started planting peppers in Zhangshu Town from Sichuan Province in 2019, found that although Zhangshu Port peppers are well known locally, their base has been worrying about sales channels except wholesale and wireless channels before. At present, origin tracing is becoming more and more popular, e-commerce platforms pay attention to the cultivation of fresh non-standard products and small number of small items supply chain, in order to highlight the differentiation of products and improve the freshness of customers. With a hashtag that says it is produced in the ancient town of 1,000 years and sold at a price ten times higher than ordinary chili peppers, Zhangshu Port chili is undoubtedly a feature product that attracts consumers. On 618 this year, Jingdong will update its product list in cooperation with local merchants. By taking advantage of all-channel advantages, it will make Zhangshu Port chili, purple sunflower, malan Tou, night fragrant flower, purple asparagus, four-rowed bean and other niche fresh and hometown dishes into new and popular products.